The Identiti Chronicles
The Evolution of Your Brand’s IdentityArchive for Uncategorized
The Socialization of Marketing
In a recent guest speaking engagement at NYU, I highlighted how technology has led to the “Socialization of Marketing.” The presentation has been posted to Slideshare for your viewing purposes. The presentation looks at how the societal trends and shifts that have driven the profession to a much needed overhaul.
Interactions at the Epicenter of Marketing Ecosystem
The ecosystem of customer experience is defined by micro-interactions with a given brand. Insignificant in isolation; but combined they our emotional connection to the brand. Kevin Roberts expresses the notion as Lovemarks. What does Marketing’s discipline calling for now, “interaction designers“; those whose strategic imperative is crafting and nuturing the experience between brand and consumer. Moving the brand forward will be measured by interaction where technology plus design plays a critical role.
Book: RenGen (Rise of the Cultural Consumer)
In Patricia Martin’s book, rengen, the cultural consumer is defined as a thinking, expressive, and idealistic individual that istransforming and challenging current notions around consumer behavior. The importance of the cultural consumer concept is understanding how the collective identity of the consumer mindset has shifted. Patricia notes that it’s not whether marketers have failed to witness the shift; it is that they are ill equipped to capitalize on the rebirth. “In the RenGen, there is no safe passage for brands that are willing to insult the intelligence of consumer” – Patricia Martin
Welcome to The Identity Chronicles
It’s simple, the purpose is to itemize a list of installments (or industry perspective and insight) into the world of brand identity. I hope you enjoy.
